Re-designing the #Beatme Campaign by UN Women Pakistan

Do watch the #Beatme Anti-Violence Campaign by UN Women Pakistan. What do you think?  I think the campaign deserves a complete re-design. First off, what an unfortunate choice of words for the hashtag #beatme.  Moving past the words, why is it in English? Who are you talking to? This campaign should at minimum been in…

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“Phir ban gaya na, equal -equal” – Fair and Lovely takes a Jab at Fairness in Adulting expectations

You *must* have eye-rolled at this fairness cream ad by now. It depicts a father-daughter duo jogging in a park when the father pitches a potential suitor who has EVERYTHING a young girl could desire ‘a good job, his own house, well-settled’.  Since this is a fairness cream commercial, based in India but also shown…

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