A quick write-up following a visit to a local crafts fair in Lahore – The Good, The Bad and The Ugly!
The Season-November in Lahore is the closest we get to Autumn around here, so it was quite comfortable while browsing through the crowds for the perfect handicraft fix. The sun is bright enough for us Lahoris to bust out the designer sunglasses, breezy enough to dust off the devastatingly beautiful (read:expensive) pashminas to wrap around our shoulders and the air crisp enough that everyone is infused with an extra dash of joie de vivre -even the traffic policeman on the drive up were less adamant on issuing tickets!
Large variety of crafts on display – From camel-skin lamps crafted in interior Sindh to embroidered leather pouches from Balochistan, there were many types of crafts represented at the fair.
The Location –The Mall is already the busiest road in the city, the organisers’ choice of Tollinton Market led to a parking nightmare.
The Time of the Year – There is too much going on! What with the Faiz Ghar folks rolling out a festival on literature and music then there is the Khayal ArtsFest with more of the same – November is pretty cramped. I would have probably picked late February/ early March as an alternate time of the year to hold this fair; somehow it seems like all the fairs and fests have been crammed in ahead of the impending ‘Shaadi’ season. Pushing your limited target audience into a state of overwhelm is not favorable!
The Ugly (or Missed Opportunities)
Products Unlabeled – No Back Story, No Instructions and No Contact info if you want to get in touch with the vendor.
Lack of Business Cards, Labels or Social Media presence – Vendors need to provide some way for customers or potential business partnersto get in touch after the fair is over. If nothing else, set up a basic Facebook page with the brand name and print a set of cards with the Facebook Page link on it.