Product Design Demands Discomfort

Take a careful look at the infographic titled The AHA Moments above.  Ranging from age 19 to 47, these people  have revolutionised how we communicate (Steve Jobs/iPhone), how we re-energize (Dietrich Mateschitz/ RedBull) and even workout (Chip Wilson/Lululemon Yoga Pants). None of them set out to create a break between the old and new way…

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Beyond Customer Experience, Mapping the Customer’s Journey (notes)

Data, like milk, is best consumed fresh; the longer we take to analyze it, the more likely we are to lose the thread that connects it to its original meaning. If you aren’t the geek who took notes in every.single.class, this post will bore you. I am reading on up on a couple of topics…

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