Product Design Demands Discomfort

AhaMoment

Take a careful look at the infographic titled The AHA Moments above.  Ranging from age 19 to 47, these people  have revolutionised how we communicate (Steve Jobs/iPhone), how we re-energize (Dietrich Mateschitz/ RedBull) and even workout (Chip Wilson/Lululemon Yoga Pants).

None of them set out to create a break between the old and new way of doing things. All they wanted to do was solve one particular source of discomfort. They zeroed in on that particular barrier and relentlessly worked to eliminate it.

Product design and system design demand discomfort. If a device or system seems broken, inadequate or even missing – that is your cue!  You do not require anyone’s permission to make a system or device more efficient. I think this is a reminder for myself as much as it is a blog for public consumption. 

More than Desks: Co-Working Spaces in Lahore

Co-Working  Spaces need to be More than DesksSCC00WCQ3I

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I pick up where I left off on the topic of Co-working Spaces in Lahore. I talk about one of new spaces I visited upon invitation in April, Forrun Office, as well as what is still missing in these spaces.

Read the original post  on the blog or on Medium.

Check out Forrun Office’s website here: forrunoffice.com/ .

 

 

Comoyo: The New OTT Messaging App on the Block?

With a  precious few minutes remaining on the battery, I was quickly scanning my timeline and saw Telenor’s announcement about launching S7 with VR Gear in Pakistan.  Not only do you get the gear for free if you are Telenor customer, you will get an opportunity to try out the Comoyo app.  Comoyo? I hadn’t heard of this application as of yet. I did what any self-respecting geek would do – I googled.

Comoyo is an OTT , Over-the-Top application, that bypasses traditional distribution to deliver a media and communication product or service over the internet.

You can think of an over-the-top application as anything that disrupts traditional billing models – from telcos or cable/satellite companies. Examples include Hulu or Netflix for video (replacing your regular TV provider) or Skype (replacing your long distance provider).  Source: Techopedia

The more I explored the features, Comoyo appears to be a sticker-heavy messaging + commerce platform that is emphasizing the use of digital Urdu font. Comoyo was developed by Telenor’s very own design/dev team at Telenor Digital.

Anyone else reminded of Line Pakistan?   Line Pakistan has been making it’s presence felt by utilising traditional media such a television adverts as well as social media campaigns centering around crowd-pleasers such as the Pakistani cricket team.

Line also offers voice calling,  messaging and video calling to it’s users for free.  In addition to that, the app is meant to be a platform for businesses to interact directly with consumers via ‘channels’ – from taking orders for a pizza to booking tickets to an upcoming movie release.    Any takers for Comoyo? Line?  I am willing to test out both simultaneously just to see how the experiences line up.

f04da2db11221329e9dd0bWhat would actually be exciting is when we get our digital payments issues sorted  in Pakistan and can start using OTT apps for a marketplace at the gargantuan scale of WeChat.  WeChat has captured the Chinese market by enabling users to make peer-to-peer payments as well as offline payments to participating retailers via WeChatPay.

What I’m reading today: Tech & Edu

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  • Mattel’s $300 3D printer lets you design and create your own toys

  • It’s no Silicon Valley, but Pakistan is building it’s own Startup Scene

  • For gifted children, being intelligent can have dark implications

  • Inside a Saudi Arabian Oil Giant’s American Oasis

  • Is majoring in liberal arts a mistake for students? (NOOO!)

Needed:Co-working Spaces in Lahore

My headphones are plugged in to what I imagine a shoreside picnic coupled with thunderclaps and slight rain shower sounds like. If you have ever wondered who is lame enough to actually use a rain sound app, that would be me. It can also be you, too, if you were camped out in a busy cafe in Lahore’s commercial district. 

hands-coffee-smartphone-technology.jpg

I’m attempting to stay focused on the upcoming meeting, while the couple at the table on the left has once again asked me for the wi-fi password.  Such interruptions, while normal if one is in the mood for people-watching or idle posturing in a swanky eatery, are frustrating if one is waiting to meet a client to finalize terms on a contract.

photo-1429681601148-75510b2cef43Office-less, officially, when it comes to our consulting work, my partners and I feel the need for a formal meeting room or conference room at least twice to three times a month. While that seems quite frequent, when we calculated the math, it still doesn’t make sense for us to invest in a permanent office in the near future.  Reasons being that some of us are still working traditional 9-5 jobs while others prefer the convenience of flex-time and telecommuting afforded by the consulting work-life.

What Lahore desperately needs is an affordable Co-working space which is open to all types of professional, techies and non-techies, entrepreneurs, freelancers, cottage-industry workers, bakers and yes, even musicians. 

What should the co-working space consist of? The usual, a conference room, a small kitchenette, desks or cubicles for hire by the hour or the day, reliable wi-fi/internet connection, a tv lounge/reception and a printer/fax machine corner to round off all the mundane necessities of grownup, office-life.

Let’s step beyond the vomit-inducing, Silicon Valley-esque marketing gibberish that immediately gets plastered upon the advent of a functional service idea.  This is not a recommendation for all of you sitting on your butts to open up 5 co-working spaces right across from each other in Bahria Town  and begin hosting ‘entrepreneurship workshops slash mentorship sessions slash fireside chats’  on the regular.  I am not claiming to be your guru for new-fangled business ideas.

What I am recommending is a more holistic, survey-based approach to solving challenges  your peers and neighbors are dealing with in your immediate vicinity. If you solve that challenge successfully, and lucratively, good on you!  If you fail to solve that challenge the first time around, no problem; you’ll have earned goodwill in the community. Rest your bruised ego, keep your eyes and ears open, and rise up tomorrow with the intent to put your education and initiative to good use.

Note: I have heard inklings of a co-w0rking space popping up in my hometown, but I’m curious if there are any others on the horizon. If you know of any, leave a comment or drop a tweet at @catalystwoman

 

 

Will Uber work in Pakistan?

Yep. You read that right. The taxi-hailing app service has confirmed opening operations in Pakistan. Before you go ahead and download the Uber app on your smartphone – let’s explore what this means for Pakistan’s fledgling e-commerce economy.

Uber, an online on-demand taxi- ride service provider, has been racked with notoriety since the very beginning of its operations. Some of the criticism has been directed at the lack of background checking before Uber signs on with drivers. Note the use of the word ‘signs’  and not ‘hires’; on-demand service economy has made parceling out work to contract workers common place.  This approach ignores many of the advances that have been attained since the 1st labor law set in place post the Industrial Revolution – including minimum wage, insurance, health care compensation, cap on working hours, etc.

There have also been numerous complaints of Uber drivers attempting kidnappings or worse, especially when women call for the ride service. Take for example the Delhi Uber Rape Case, where an Uber driver was accused and found guilty raping a female passenger last year in December.  Subsequently, all app-based taxi services were banned in Delhi.  To-date, the city has also rejected an application by Uber’s rival, the Indian-based OlaCabs to run it’s personal transportation services in the Indian capital.

What is worrisome is that when the executive responsible for Uber’s international launches was questioned by the Wall Street Journal in December 2014, he admitted that the company did not conduct independent background checks of it’s drivers at that time.

“According to Mr. Singhal, the basic requirement for a driver to partner with Uber is to have valid documents pertaining to third party vehicle insurance, a commercial permit to ply a taxi as well as a driving license. The company does not conduct background check on its drivers, Mr. Singhal said. Instead it relies on the background check the government does on drivers that it issues with commercial permits.”

CW Uber

Pre-existing concerns for the safety of  Pakistani women while using public transport has led to the creation of services such as Zar Aslam’s Pink Rickshaws. The Pink Rickshaws are driven by women for women so as to avoid potential harassment by male rickshaw drivers.   Uber’s head of communications has been reported saying that all drivers in Pakistan will undergo through screenings and background checks. To inspire confidence in the service, Uber (and other app-based taxi services like it) will need to prove that their fleet is reliable for use by all possible customers, men and women.

While earning an easy buck on the side is tempting, the safety concerns on a Uber ride  also applies to drivers,  such as when this unsuspecting driver was attacked by a drunken passenger. I must applaud the Uber driver’s smart move in mounting a camera facing the rear of the car; this led to the easy identification and arrest of the rowdy customer.  Could the lack of training of the driver be one of reasons for such an attack? Had the driver in question been sufficiently trained to spot a trouble-maker, could this situation have been avoided?  If the Uber driver was not on contract-basis, commission-giving model  but rather a salaried employee, could he have been more likely to refuse this customer from the outset? It can be argued that the feeling of a secure work arrangement would have enabled this Uber driver to act from a place of personal empowerment; he would have considered his own safety versus chasing dollars into risky situations.

Travly,  Savaree, Easy Taxi, and Careem – all names of local startups vying to provide alternative transportation solutions to Pakistanis in the recent years. Adoption of such services has been dismal to say the least. Barriers to success include the ever-present rickshaw, the reliance on cash payments by customers, negligible options when it comes to mobile payments, insistence on booking rides solely on the web apps and the slow adoption of technology for errands. Such realities had led newer entrants, such as Careem, to provide a phone-based bookings in addition to the web/mobile app as well as accepting cash payments from customers.

Is it too unreasonable to expect that some government institution take the initiative to protect the tech industry in this nascent stage? Can we avoid setting up our entrepreneurs for failure by not pitting them against an international heavy-weight and champion of disruptive business practices like Uber? How about a 2 year ban on any such foreign-based services-oriented technology company entering the Pakistani markets ? Give them a chance to educate the customer base, so when the competition begins, at least its on an even playing-field.

While identifying the possible problematic scenarios Uber can face while functioning in Pakistan, it is important to remember that these conclusions are based on how the company has conducted itself thus far. If Uber Inc. changes it’s organizational model by ensuring it’s drivers are thoroughly vetted or that drivers are hired as employees with all the perks of a job at a multinational, I am more than willing to roll out the welcome mat. As for the customer base, that is something that only time and a marketing campaign or two can tell.

 

 

Creative Chaos: Ethnic Crafts Fair in Lahore

A quick write-up following a visit to a local crafts fair in Lahore – The Good, The Bad and The Ugly!

CW CCThe Good

  • The Season-November in Lahore is the closest we get to Autumn around here, so it was quite comfortable while browsing through the crowds for the perfect handicraft fix.  The sun is bright enough for us Lahoris to bust out the designer sunglasses, breezy enough to dust off the devastatingly beautiful (read:expensive) pashminas to wrap around our shoulders and the air crisp enough that everyone is infused with an extra dash of joie de vivre -even the traffic policeman on the drive up were less adamant on issuing tickets!   20151107_151456
  • Large variety of crafts on display – From camel-skin lamps crafted in interior Sindh to embroidered leather pouches from Balochistan, there were many types of crafts represented at the fair.

The Bad

  • The LocationThe Mall is already the busiest road in the city, the organisers’ choice of Tollinton Market led to a parking nightmare.
  • The Time of the Year – There is too much going on! What with the Faiz Ghar folks rolling out a festival on literature and music then there is the Khayal ArtsFest with more of the same – November is pretty cramped. I would have probably picked late February/ early March as an alternate time of the year to hold this fair; somehow it seems like all the fairs and fests have been crammed in ahead of the impending ‘Shaadi’ season.  Pushing your limited target audience into a state of overwhelm is not favorable! 

The Ugly (or Missed Opportunities)

  • Products Unlabeled – No Back Story, No Instructions and No Contact info if you want to get in touch with the vendor.
  • Lack of Business Cards, Labels or Social Media presence  – Vendors need to provide some way for customers or potential business partnersto get in touch after the fair is over. If nothing else,  set up a basic Facebook page with the brand name and print a set of cards with the Facebook Page link on it.
  • Prices Aren’t Written in Plain Sight or  are Hard-to-Read – I wrote about this before here.

Win the Wallet: Cardinal Rules of Selling at a Local Fair

“Why do we fear pricing  products?” This is the one of many questions that came up recently.  Here is some background: That ring belonged on my finger.  I am at a local crafts and organic foodstuff fair in Lahore with a friend when this sparkly jewellery catches my eye.    There are a couple of people milling about behind the counter, but no price on the ring.  “Price Kidher Hai?” – “Where’s the price?” I ask in that general direction.  It’s a very busy stall, lots of potential buyers asking, tugging, expecting the wares – so it’s no surprise I don’t hear back until my interest is lost and I remember having a similar ring back home.    As we drift away towards the home-made cupcakes stand, the jewellery seller calls out ” Rs. 850 or your best offer!”.   SIGH!  This was all too little
and too late!

Here, for the benefit for all future and past merchants, cardinal rules for selling at a fair:

Rule #1: Please, oh, please don’t make ask you!

As a casual consumer strolling through a pop-up shop, I am here to enjoy myself. Make it easy for me to purchase your product or services.  Please, oh, please don’t make me ask you! That is such a chore and I am fearing a whole haggling situation, oftentimes I’d rather check out another shop/stall than struggle to get your attention.

Rule #2 : Price It    il_570xN.127037156

Have a set price written clearly.  The final price. No haggling. This is not a street side bazaar.

Rule #3:  Win the Wallet

“Win the Wallet” by lumping together the best-sellers with the slow-moving items – Offer  ‘Buy 2 and Get 1 free’ on your mini-notebooks crafted from hand-pressed paper.   Use Social Networks for your advantage AND offer a juicy discount to new customers- ” Refer our Facebook page to 10 friends and Check-in on Facebook – Get 20% on your current purchase”

Rule#4: Show Me What’s Special

When you have a unique or lesser-known product, you must educate the consumer. MUST.  Record a small demo video with your cell phone and play it on a laptop at the stall on loop.  Announce live demos every hour at the fair and make sure to include people who are watching in the demonstration.  If you want me to buy the latest innovation in organic honey – garlic-flavored- give me a taste!

Tell me what you think – Have you ever been frustrated by the lack of preparation by sellers at local fairs? 

Thoughts on the Google’s Techmela: A Tech-nical Oversight

Living on the internet, as the most of us do, we are used to brands coining new terms in hopes that they become trends on Twitter. The latest effort in the Pakistani Twitterverse is the phrase #techmela by the folks at Google.

The Google-powered “Techmela”  ( technology bazaar ) is being advertised as the biggest online technology shopping festival with exclusive partnership with Daraz.pk as the site hosting the sale.

On the surface, it seems like the Public Relations team was sleeping on the job with the slow spread of the announcement of the “biggest” shopping event.  Aside from the few tech-celebs cut-and-pasting a press release, there was little to go by on what differentiates this online sale from the thousands of products being sold to Pakistanis everyday.

As for the assumption that this particular Google-backed and Telenor-backed event is some sort of technological Messiah for the fledgling E-Commerce domain in Pakistan – I seriously doubt it. 

Granted, when you throw in money by the way Telenor and Google, things will happen. I have to ask though –  How is exclusively supporting one vendor when there are thousands of individual small business people in Pakistan selling their products and services online have any positive outcome on the adoption of e-commerce?  This is nothing but a purely commercial event being touted as a social development.

If you are Google Pakistan, Telenor and any other stakeholder seriously invested in E-Commerce, listen up! The success of the E-commerce domain in Pakistan requires the following scenarios to be considered.

  • If online users are not purchasing products, it is not because there aren’t the right products or even the right discounts being offered. The number one barrier to purchasing online is the inaccessibility to e-banking or mobile banking solutions – especially for unemployed women. 
  • Another reason that online users are not purchasing online is that even if they do select a product, the e-commerce vendor ( here I am referring to a small business person, not a Kaymu or Daraz) has little to no access to payment solutions such as door-to-door credit/debit card payment solutions. One example would be Monet’s Swipe2Pay mobile point-of-sale service, which can be a viable solution but they are bit vague on how to go about offering their services to small businesses at this moment in time. Such a solution would erase the anxiety that small business face when trying to sell wares to a distant location when Cash on Delivery is simply not an option.

Until the small business persons/merchants are empowered to sell their wares and receive payment from across the nation, the E-commerce domain will continue to be monopolised by the few and the connected.

As for the Google Techmela? IMHO, it is an amateurish attempt at capitalising on the earnest efforts of the tech and banking industry to bridge the gaps in the e-commerce domain.