Product Design Demands Discomfort

AhaMoment

Take a careful look at the infographic titled The AHA Moments above.  Ranging from age 19 to 47, these people  have revolutionised how we communicate (Steve Jobs/iPhone), how we re-energize (Dietrich Mateschitz/ RedBull) and even workout (Chip Wilson/Lululemon Yoga Pants).

None of them set out to create a break between the old and new way of doing things. All they wanted to do was solve one particular source of discomfort. They zeroed in on that particular barrier and relentlessly worked to eliminate it.

Product design and system design demand discomfort. If a device or system seems broken, inadequate or even missing – that is your cue!  You do not require anyone’s permission to make a system or device more efficient. I think this is a reminder for myself as much as it is a blog for public consumption.