Comoyo: The New OTT Messaging App on the Block?

With a  precious few minutes remaining on the battery, I was quickly scanning my timeline and saw Telenor’s announcement about launching S7 with VR Gear in Pakistan.  Not only do you get the gear for free if you are Telenor customer, you will get an opportunity to try out the Comoyo app.  Comoyo? I hadn’t heard of this application as of yet. I did what any self-respecting geek would do – I googled.

Comoyo is an OTT , Over-the-Top application, that bypasses traditional distribution to deliver a media and communication product or service over the internet.

You can think of an over-the-top application as anything that disrupts traditional billing models – from telcos or cable/satellite companies. Examples include Hulu or Netflix for video (replacing your regular TV provider) or Skype (replacing your long distance provider).  Source: Techopedia

The more I explored the features, Comoyo appears to be a sticker-heavy messaging + commerce platform that is emphasizing the use of digital Urdu font. Comoyo was developed by Telenor’s very own design/dev team at Telenor Digital.

Anyone else reminded of Line Pakistan?   Line Pakistan has been making it’s presence felt by utilising traditional media such a television adverts as well as social media campaigns centering around crowd-pleasers such as the Pakistani cricket team.

Line also offers voice calling,  messaging and video calling to it’s users for free.  In addition to that, the app is meant to be a platform for businesses to interact directly with consumers via ‘channels’ – from taking orders for a pizza to booking tickets to an upcoming movie release.    Any takers for Comoyo? Line?  I am willing to test out both simultaneously just to see how the experiences line up.

f04da2db11221329e9dd0bWhat would actually be exciting is when we get our digital payments issues sorted  in Pakistan and can start using OTT apps for a marketplace at the gargantuan scale of WeChat.  WeChat has captured the Chinese market by enabling users to make peer-to-peer payments as well as offline payments to participating retailers via WeChatPay.